Blog

Practical tips on Google Ads, Quality Score, CPC, ROAS and optimisation.

Product

How to Use AI to Optimise Your PPC Campaigns in 2026

Practical tips to apply AI in Google Ads and Meta: ad copy, bids, forecasting and automation. Without losing control.

16 Feb 2026 · 6 min read

Lead magnet

Paid Media Strategy 2026: Complete Guide for Google, Meta and Beyond

Plan your paid media strategy for 2026: channel mix, funnel stages, budgets and KPIs. Google Ads, Meta, LinkedIn, TikTok.

15 Feb 2026 · 9 min read

Product

Meta Ads vs Google Ads 2026: Which Platform for Your Business?

Compare Meta (Facebook/Instagram) and Google Ads in 2026. Intent, audiences, formats and when to use each platform.

14 Feb 2026 · 7 min read

Product

Best AI Tools for Google Ads 2026: Complete Guide

Discover the top AI tools to optimize your Google Ads campaigns in 2026. Ad copy, bidding, forecasting and automation.

13 Feb 2026 · 8 min read

Product

How to Predict Google Ads Performance Before Scaling

Use benchmarks, ROAS targets and scenario planning to predict performance. AdPredictor helps you forecast with confidence.

12 Feb 2026 · 5 min read

Lead magnet

Free Google Ads Audit Template: 15 Checks to Run Monthly

A free checklist to audit your Google Ads account monthly. Structure, bidding, negatives, Quality Score and more.

11 Feb 2026 · 7 min read

Pain points

Why Am I Not Getting Conversions in Google Ads?

Common causes of low or zero conversions: tracking, landing pages, targeting, bids. How to diagnose and fix.

10 Feb 2026 · 6 min read

Product

How to Write Better Google Ads: Headlines and Descriptions

Best practices for ad copy: headlines under 30 chars, strong CTAs, keyword inclusion. Use our free Ad Copy Analyzer.

9 Feb 2026 · 5 min read

Product

Google Ads Scripts: Automate Reports and Optimisations

Introduction to Google Ads scripts. Automate reporting, alerts and routine tasks. Get a free starter script.

8 Feb 2026 · 6 min read

Product

Broad, Phrase or Exact: Which Match Type for Your Keywords?

A practical guide to choosing match types in Google Ads. When to use Broad, Phrase, Exact, and how to combine them.

7 Feb 2026 · 5 min read

Benchmarks

Target ROAS by Sector: What ROAS Should You Aim For?

Ecommerce, SaaS, services: what ROAS to target. Benchmarks and how to calculate your break-even ROAS.

6 Feb 2026 · 5 min read

Pain points

How to Lower Your Cost Per Lead in Google Ads

Practical tips to reduce cost per lead: landing pages, forms, audiences, and bidding. For lead generation campaigns.

5 Feb 2026 · 6 min read

Lead magnet

The 20-Point Quality Score Checklist: Free Guide

A practical 20-point checklist to audit and improve your Google Ads Quality Score. Download the full version or use our free checker.

4 Feb 2026 · 8 min read

Pain points

Why Is My Google Ads CPC Going Up? 7 Common Causes

CPC increases can be due to competition, Quality Score drops, seasonality or budget limits. Learn how to diagnose and act.

3 Feb 2026 · 5 min read

Benchmarks

Average CPC by Industry 2026: Benchmarks for Google Ads

Compare your Cost Per Click against industry averages. Ecommerce, SaaS, Fintech, Healthcare and more.

2 Feb 2026 · 6 min read

Product

What is Quality Score in Google Ads and How to Improve It

Learn how Quality Score works, what affects it, and practical steps to improve your Google Ads performance.

1 Feb 2026 · 5 min read