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Practical tips on Google Ads, Quality Score, CPC, ROAS and optimisation.

AI for PPC campaign optimizationProduct

How to Use AI to Optimise Your PPC Campaigns in 2026

Practical tips to apply AI in Google Ads and Meta: ad copy, bids, forecasting and automation. Without losing control.

16 Feb 2026 · 6 min read

Meta Ads vs Google Ads comparisonProduct

Meta Ads vs Google Ads 2026: Which Platform for Your Business?

Compare Meta (Facebook/Instagram) and Google Ads in 2026. Intent, audiences, formats and when to use each platform.

14 Feb 2026 · 7 min read

AI tools for Google Ads optimizationProduct

Best AI Tools for Google Ads 2026: Complete Guide

Discover the top AI tools to optimize your Google Ads campaigns in 2026. Ad copy, bidding, forecasting and automation.

13 Feb 2026 · 8 min read

Google Ads performance predictionProduct

How to Predict Google Ads Performance Before Scaling

Use benchmarks, ROAS targets and scenario planning to predict performance. AdPredictor helps you forecast with confidence.

12 Feb 2026 · 5 min read

Google Ads copy optimizationProduct

How to Write Better Google Ads: Headlines and Descriptions

Best practices for ad copy: headlines under 30 chars, strong CTAs, keyword inclusion. Use our free Ad Copy Analyzer.

9 Feb 2026 · 5 min read

Google Ads scripts automationProduct

Google Ads Scripts: Automate Reports and Optimisations

Introduction to Google Ads scripts. Automate reporting, alerts and routine tasks. Get a free starter script.

8 Feb 2026 · 6 min read

Google Ads match types comparisonProduct

Broad, Phrase or Exact: Which Match Type for Your Keywords?

A practical guide to choosing match types in Google Ads. When to use Broad, Phrase, Exact, and how to combine them.

7 Feb 2026 · 5 min read

Quality Score dashboard in Google AdsProduct

What is Quality Score in Google Ads and How to Improve It

Learn how Quality Score works, what affects it, and practical steps to improve your Google Ads performance.

1 Feb 2026 · 5 min read