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Google Ads Scripts: Automate Reports and Optimisations
8 February 2026 · 6 min read
Scripts let you automate repetitive tasks in Google Ads: reports, bid adjustments, alerts. Here's how to get started.
What you can do
- Daily/weekly performance reports to Sheets
- Alerts when KPIs drop
- Automated bid adjustments
- Custom dashboards
Getting started
Scripts run in Google Ads under Tools > Scripts. You need a Google Ads account and basic familiarity with JavaScript. Start with a pre-built script and customise it.