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Average CPC by Industry 2026: Benchmarks for Google Ads
2 February 2026 · 6 min read
Knowing your industry's average CPC helps you set realistic budgets and spot underperforming campaigns. Here we break down benchmarks by vertical.
Key industries
- Ecommerce: typically €0.80–€2.50
- SaaS: €2–€8
- Fintech: €3–€12
- Healthcare: €2–€6
- Legal: €5–€15
What affects your CPC
Country, device (mobile vs desktop), competition, and seasonality all influence your actual CPC. Use benchmarks as a guide, not a rule.