Blog
Practical tips on Google Ads, Quality Score, CPC, ROAS and optimisation.
BenchmarksTarget ROAS by Sector: What ROAS Should You Aim For?
Ecommerce, SaaS, services: what ROAS to target. Benchmarks and how to calculate your break-even ROAS.
6 Feb 2026 · 5 min read
BenchmarksAverage CPC by Industry 2026: Benchmarks for Google Ads
Compare your Cost Per Click against industry averages. Ecommerce, SaaS, Fintech, Healthcare and more.
2 Feb 2026 · 6 min read