Blog

Practical tips on Google Ads, Quality Score, CPC, ROAS and optimisation.

Benchmarks

Target ROAS by Sector: What ROAS Should You Aim For?

Ecommerce, SaaS, services: what ROAS to target. Benchmarks and how to calculate your break-even ROAS.

6 Feb 2026 · 5 min read

Benchmarks

Average CPC by Industry 2026: Benchmarks for Google Ads

Compare your Cost Per Click against industry averages. Ecommerce, SaaS, Fintech, Healthcare and more.

2 Feb 2026 · 6 min read