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Free Google Ads Audit Template: 15 Checks to Run Monthly
11 February 2026 · 7 min read
Running a monthly audit helps you catch issues early. Use this 15-point template.
Account structure
- Campaigns aligned with goals
- Tight ad groups (max 15–20 keywords)
- Logical negative keyword structure
Performance
- Review Search Terms report
- Check Quality Score trends
- Identify underperforming keywords
Bidding & budget
- Budget pacing and delivery
- Bid strategy alignment
- Device/location performance