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Practical tips on Google Ads, Quality Score, CPC, ROAS and optimisation.

Pain points

Why Am I Not Getting Conversions in Google Ads?

Common causes of low or zero conversions: tracking, landing pages, targeting, bids. How to diagnose and fix.

10 Feb 2026 · 6 min read

Pain points

How to Lower Your Cost Per Lead in Google Ads

Practical tips to reduce cost per lead: landing pages, forms, audiences, and bidding. For lead generation campaigns.

5 Feb 2026 · 6 min read

Pain points

Why Is My Google Ads CPC Going Up? 7 Common Causes

CPC increases can be due to competition, Quality Score drops, seasonality or budget limits. Learn how to diagnose and act.

3 Feb 2026 · 5 min read