AdPredictor automatically runs 7 checks on your account every time you visit the Insights page. These detections don't use AI — they're deterministic rules that work on all plans at no extra cost.
"Automatic detections" appear at the top of the Insights page, above AI analyses. They're available even if you haven't generated AI insights yet.
The 7 detections
1. Conversion tracking check
If the account has had more than 30 days of spend without recording any conversions, AdPredictor flags it as critical. In most cases this indicates conversion tracking is broken or misconfigured — not that campaigns are failing.
2. Wasting keywords
Keywords with more than 10 clicks, more than €5 spent, and 0 conversions are candidates to pause. The detection sorts by total spend and shows the estimated monthly saving if paused.
3. Irrelevant search terms
Analyses the search term report for the last 30 days. Terms with more than 5 clicks, no conversions, and more than €3 spent are flagged as negative keyword candidates.
4. Profitable campaign limited by budget
If a campaign is using >90% of its daily budget AND has ROAS >2x, it means there's an opportunity to scale profitably by increasing the budget.
5. Critical Quality Score
Keywords with Quality Score 1-3 and more than 20 impressions are automatically detected. A low QS increases click costs by up to 50% compared to QS 8+.
6. Performance drop (7 days vs. previous 7)
Compares the last 7 days performance with the previous 7. Detects two signals: conversions dropping >25% with stable spend (conversion rate problem), and CPA rising >30% (could be higher CPCs or conversion drop).
7. Learning period
Campaigns with smart bidding and fewer than 10 recorded conversions are identified as possibly in the learning period. The recommendation is always "wait, don't make major changes" — don't pause or restructure during this period.
Estimated economic impact
Each detection involving wasted spend includes an "estimated monthly impact" in euros. This calculation is approximate and is used to prioritise what to fix first — what costs most, first.
Difference from AI insights
- Automatic detections — available on all plans, no AI cost, fixed rules, and clear prioritization
- AI insights — available on Professional and Enterprise, analyse complex patterns, generate natural language explanations, cover more problem types
Both are complementary: automatic detections cover the most obvious quick wins, AI insights go deeper.