AdPredictor's AI gives better recommendations when it knows what type of business it's working for. Set your context once and all recommendations are calibrated to your real situation.
Where to configure it
Go to Settings → "AI Optimisation Context". You'll find four fields:
- Business type — e-commerce, lead generation, local business, app, or other
- Industry — retail, SaaS, legal, healthcare, travel, education, etc.
- Conversion type — what counts as success: purchase, form, call, store visit, install
- CPA or ROAS target — your target number
- Average order / lead value — (optional) helps verify your CPA target is profitable
Real-time calibration
When you enter a CPA or ROAS target, AdPredictor immediately shows a calibration signal:
- 🟢 Realistic — within the typical range for your industry
- 🟡 Ambitious — below the typical range but achievable with strong optimisation
- 🔴 Unrealistic — significantly below the industry floor — the AI explains why and what is achievable
If your average order value is €50 and your CPA target is €45, AdPredictor will warn you that every sale would lose money — before you discover it in your bank account.
How does it affect the AI assistant?
With context set, the AI receives it in every conversation and uses it to:
- Compare your performance against real benchmarks for your industry (not generic ones)
- Tell you honestly whether your goal is realistic and what's blocking it
- Give you a concrete roadmap from your current CPA/ROAS to your target
- Understand the context of your questions (a "high CPA" in legal is different from e-commerce)
Frequently asked questions
Can I change it at any time?
Yes. Changes in Settings apply immediately to the next conversations and analyses.
What if I don't configure it?
The AI still works with general analysis, but without benchmarks specific to your industry. Setting it takes 2 minutes and noticeably improves accuracy.