Google Ads Scripts: Automate Reports and Optimisations
Introduction to Google Ads scripts. Automate reporting, alerts and routine tasks. Includes starter scripts and best practices.
Scripts automate repetitive tasks in Google Ads: reports, bid adjustments, alerts and more. If you spend hours weekly on manual tasks with predictable rules, scripts save time and reduce human error. This guide covers what scripts can do, how to start, and practical examples.
What Can Scripts Do?
Scripts run JavaScript in your Google Ads account. They read/modify account data, send emails, write to Sheets, and fetch from external APIs.
- Automated performance reports to email/Sheets
- Real-time alerts for KPI drops
- Automated bid adjustments by rules
- Pause underperforming keywords automatically
- Link checker for broken URLs
- Budget pacing alerts
5 Essential Scripts
These five scripts should run in every Google Ads account:
Daily performance summary + CPC alert
The daily summary emails key metrics compared to prior periods. The CPC alert monitors for 20%+ spikes vs. 7-day average. Together these catch problems before they burn budget.
Broken URL checker + QS tracker
URL checker verifies all final URLs weekly, alerting on 404s. QS tracker logs Quality Score to Sheets daily for trend analysis the interface doesn't provide.
Getting Started
Go to Tools > Bulk Actions > Scripts. You can create, paste, preview, and schedule scripts. No coding expertise needed — many pre-built scripts are available online.
- Copy a pre-built script from Google or AdPredictor
- Paste into the script editor
- Configure variables (email, thresholds, Sheet URL)
- Preview to verify it works correctly
- Authorize and schedule to run daily/weekly
Generate custom scripts with our free tool — no coding required
Advanced Use Cases
Once comfortable with basics, scripts can handle sophisticated automation:
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